keratin hair straightening

Keratin Hair Straightening

Do you wish your hair was softer, shinier, smoother and easier to manage?

We recommend Keratin Complex Smoothing Therapy!

Developed by world-renowned stylist, salon owner and television personality, Peter Coppola, Keratin Complex Smoothing Therapy is an advanced method of hair straightening designed to eliminate up to 95% of curl and frizz.

Keratin Complex Smoothing Therapy is suitable for hair that has been colored, chemically processed, bleached or highlighted. The Smoothing Therapy line is comprised of advanced, in-salon treatments that restore and restructure the hair by infusing a special blend of hydrolyzed keratin deep into the cuticle. The hydrolyzed keratin is bonded to the cuticle with heat from a flat iron to relax the hair's subcuticle layer, resulting in renewed smoothness and shine.

Keratin Complex Express Blow-Out also known as the Brazilian Blow-Out is a one hour service that lasts from 3-6 weeks! There is a same day washout, after 8 hours. The Blow-Out provides smoother, silkier and more manageable hair!

What is the difference between the Smoothing Therapy and the Express Blow-Out? The Natural Keratin Smoothing Treatment, our signature Smoothing Therapy, was created especially for frizzy, curly texture and is effective on all hair types. It is a revitalizing and rejuvenating treatment that seals keratin into the cuticle to lock out frizz-causing humidity and reduce curl. One treatment gives long-lasting results for up to five months and requires a 72-hour waiting period post-treatment. Our newest Smoothing Therapy, the Express Blow Out, is a unique, one hour service that gives the hair a softer, smoother, and silkier texture for up to six weeks. Hair can be washed after just eight hours. Express Blow Out is perfect for all hair types.

Keratin differs from Japanese Thermal Hair Straightening in that Keratin grows out without demarcation and takes half the amount of time to complete. Keratin leaves your hair brilliant, silky and smooth.

Smooth Operator Straightening system is effective, easy and fast! You will get sleek, shiny, manageable, straight hair with the beautiful, healthy results you have always wanted! You can color and shampoo on the same day! With Smooth Operator there are formulas for every hair type and condition! This treatment will keep some curl, make it wavy or go all the way straight! A consultation is required for this process prior to receiving the service along with a lesson on how to style your newly transformed hair!

  Keratin Complex Smoothing Therapy Treatment Consultation Required
  Keratin Complex Express Blow-Out Consultation Required
  Smooth Operator Consultation Required


Keratin Complex Smoothing Therapy Do's and Don'ts

Do Not:

  • Wet or wash your hair for 72 hours (three days) following treatment.
  • Tie your hair into a pony tail. You must wear your hair down at all times.
  • Wear hair clips, bands and bobby-pins.
  • Place your hair behind your ears.
  • Place your glasses or sunglasses on your hair or use them to hold your hair back.


  • Blow dry and flat iron your hair as soon as possible if you sweat or your hair gets wet within the first 72 hours of treatment. Following the three day waiting time, you may style your hair with a flat iron or blow dryer.
  • Protect your hair when showering by pulling it back in a silk scarf. Also use a silk scarf to pull your hair away from your face at other times.
  • Wash your hair after 72 hours using the Keratin Complex shampoo and conditioner. Thereafter, continue to use daily.
  • Apply a leave-in conditioner to your hair prior to swimming, after the three day waiting period. If you don't have a leave-in conditioner, dampen your hair with fresh water. After swimming, rinse your hair with fresh water as soon as possible.

Keratin Complex Smoothing Therapy can be done as often as every 4-6 weeks. Depending on your hair type, results typically last three to five months. Treatment times vary depending on your hair type and texture, as well as length.

A consultation is required before scheduling any Keratin Straightening appointment.


4195 South Lee Street, Suite C |  Buford, GA 30518  | 770.271.7744